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Industries Built for the built environment.
Customers Real organisations, real impact.
Resources We share knowledge, not just software.
About 20+ years. One human touch.
Construction Product Manufacturers | Cortexa
HomeConstruction Product Manufacturers

Product training that reaches your dealers, merchants and installers, not just your own staff.

One Totara platform for internal teams and the entire external network selling and fitting your products, with the visibility to prove it.

Your own teams
Sales, technical and customer service staff, up to speed on every product launch.
Distributors and merchants
Counter and branch staff who recommend your range to trade customers.
Installers
Independent trades who need accredited knowledge of how to fit your products.
Proven with BSW GroupB/S/H/Glen Dimplex

Product knowledge stops at your own front door.

Your sales channel is bigger than your payroll. Distributors, merchants and installers all need to know your products, but many manufacturers have no consistent way to train them.

01

Training never reaches the point of sale

Merchant staff sell your products every day with only word-of-mouth product knowledge to go on.

02

Every audience needs different access

Internal staff, distributors and independent installers all need their own space, branding and permissions, not one flat user list.

03

Certification is hard to prove

Without a shared platform, there is no reliable record of who has completed accredited training on your range.

One platform, branded and permissioned for every audience you sell through.

Extended enterprise deployments

Separate, branded learning spaces for staff, distributors and installers, all run from a single Totara instance.

Product accreditation

Structured certification paths so channel partners can prove competence on your range.

Ecommerce-enabled learning

Sell premium courses and accreditations directly through the platform.

Content built at pace

BuildAI turns product data sheets and specs into structured e-learning far faster than manual authoring.

Channel reporting

See completion and certification rates by distributor, region or account, not just in aggregate.

Events and blended learning

Run presenter-led sessions, product launches and training-centre days alongside online modules, with bookings, attendance and completions tracked in one place.

Case study · Builders Merchants Federation

How BMF Campus puts manufacturers' product training in front of merchant staff

Building materials brands use BMF Campus, the Builders Merchants Federation's learning platform built and run by Cortexa, to train the counter and branch staff who sell their products. One multi-tenant Totara site serves everyone from national merchant groups with their own branded space to single-branch independents.

100+
building materials brands with product courses
5,700+
merchant branches across the BMF membership
3
subscription tiers on one Totara site
3,500+
Building Blocks course enrolments

Common questions

Can we give merchants and installers their own branded space?
Yes, extended enterprise deployments give each audience its own branded, permissioned learning environment on a single underlying platform.
Can we sell accredited courses through the platform?
Yes, our ecommerce functionality lets you sell premium courses and accreditations to merchants and installers directly through your Totara site.
How fast can we get product training live?
BuildAI can turn existing product data sheets and specs into structured e-learning content in a fraction of the time manual authoring takes.
Can we report on completion by distributor or region?
Yes, reporting can be broken down by account, region or channel, so you can see exactly where product knowledge is strong or lacking.

Let's build a learning platform that fits.

Tell us about your learners and we'll show you what's possible, including examples from your sector.