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Bradfords Totara own-brand build

Customer story · Building materials and timber merchanting

Growing employee engagement with a bespoke learning platform at Bradfords.

Trusted by trades and loved by locals since 1770, Bradfords needed a learning platform that felt like their own brand, not an off-the-shelf system.

Totara LMS Own-brand academy BuildAI NVQ accreditation
Impact at a glance
70%+
of colleagues have logged into the platform
8,000+
courses completed since launch
22
learners enrolled on the Timber Merchanting NVQ
10+
years partnering with Cortexa

Bradfords' own-brand Totara learning platform, built by Cortexa

The company

Trusted by trades and loved by locals, since 1770.

Bradfords Building Supplies has served builders, tradespeople and local communities for over 250 years. As the business has grown, so has the need for training that keeps pace across every branch and department.

Partnering with Cortexa, Bradfords moved from a generic LMS to a fully custom, own-brand Totara platform, giving colleagues a learning experience that finally feels like theirs.

Snapshot
Sector
Building materials & timber merchanting
In the UK
Trading since 1770
Platform
Own-brand Totara LMS
Delivered by
Cortexa · Totara Platinum Partner
Focus
Engagement, compliance and accredited learning

The challenge

A growing business outgrowing a generic system.

Bradfords needed training that reflected its brand and turned years of business knowledge into something colleagues could actually use.

Limited engagement tracking

Without a modern platform, Bradfords had no clear way to see who was engaging with training and who wasn’t.

Business knowledge stayed on paper

Years of process documents, videos and PDFs sat unused instead of becoming structured, trackable training.

No accredited career pathway

Colleagues had no clear route to nationally recognised qualifications like the Timber Merchanting NVQ.

Off-the-shelf didn’t fit the brand

Generic LMS templates didn’t reflect the Bradfords brand colleagues and customers know.

The solution

A platform built around Bradfords, not a template.

Cortexa delivered a fully custom, own-brand LMS and put years of existing business knowledge to work.

Own-brand Totara LMS

A fully custom platform designed and branded to feel like Bradfords, not a generic system.

Cortexa-built e-learning content

A library of bespoke courses built specifically around Bradfords’ operations and culture.

Existing assets put to work

Video and PDF materials Bradfords already had were brought into the platform as structured, trackable courses.

NVQ-accredited pathways

As an approved centre, Bradfords now delivers the Award in Timber Merchanting directly through their academy.

BuildAI content creation

BuildAI turns everyday business information into structured, measurable training in a fraction of the time.

The result

From scattered knowledge to a thriving learning culture.

70%+
of colleagues have logged in
8,000+
courses completed
22
NVQ learners enrolled
10+
years of partnership
Real engagement, finally visible
Bradfords can now see exactly who is training, and where.
Faster course creation
BuildAI means new training goes live in a fraction of the previous time.
A platform built to grow
The academy now supports departments well beyond its original scope.

"We’ve been a Cortexa customer for over 10 years, but when in 2020 they helped us upgrade our LMS to Totara, we’ve been able to take our online training experience to a whole new level."

LM
Lynda Moore Head of Talent & Development, The Bradfords Group

The future

Building on a decade of momentum.

01

Scaling BuildAI across departments

Extending AI-assisted course creation from induction training into procedural and regulatory content.

02

Deeper compliance reporting

Building out dashboards so managers can see compliance status at a glance.

03

More accredited pathways

Expanding beyond the Timber Merchanting NVQ into further nationally recognised qualifications.

Ready to build a platform that feels like your business?

Tell us about your teams and your goals, we’ll show you what a tailored Totara platform could do for your organisation.