B/S/H/’s Totara LMS platform, built by Cortexa
The company
Europe’s largest home appliances manufacturer.
B/S/H/ is home to Bosch, Siemens and Neff, and is the largest manufacturer of home appliances in Europe. Its UK business is responsible for the sales, distribution and support of those products across the UK and Ireland.
Working with Cortexa, B/S/H/ built a Totara LMS to lift product and brand knowledge across its retail channel, in the belief that greater knowledge makes for a better buying experience for the end consumer.
The challenge
Three brands, one standard of product knowledge.
B/S/H/ needed consistent training across Bosch, Siemens and Neff, and visibility into how well the retail channel understood its products.
Product knowledge drives the sale
The buying experience for end consumers depends on how well retail staff understand B/S/H/ products.
Three brands, one standard
Bosch, Siemens and Neff each needed consistent training without diluting their individual identities.
Training across Europe
Delivering a consistent standard of learning and development opportunities across multiple European markets.
Retail channel visibility
Limited insight into how well the wider retail channel understood the product range.
The solution
A Totara LMS built to lift product knowledge everywhere.
Cortexa built a platform structured to support all three brands and to track knowledge across the retail channel.
Totara LMS across brands
A single platform structured to support Bosch, Siemens and Neff training needs.
Retail channel training
Content built specifically to lift product and brand knowledge among retail teams.
Consistency across Europe
The same standard of L&D opportunity delivered across every market B/S/H/ operates in.
Clear records of achievement
Structured tracking of completion and competence across the retail channel.
A long-term partnership
An evolving platform shaped over years of working with the B/S/H/ team.
The result
A better buying experience, built on better knowledge.
"We know that the greater product and brand knowledge our customers have, the better the buying experience for our end consumer."
The future
Extending product knowledge further.
Expanding retail coverage
Extending training reach further into the retail channel across Europe.
Richer brand-specific content
Building out modules tailored to each of the three brands.
Deeper engagement reporting
Giving B/S/H/ clearer visibility of retail channel training activity.
Training a multi-brand retail channel?
Tell us about your brands and channels, we’ll show you what a tailored Totara platform could do for your organisation.