Skip to content
Cortexa | Nav
BMF Case Study | Cortexa
Home Case studies BMF
BMF Extended enterprise build

Customer story · Trade association and building materials distribution

Creating a successful learning culture for the UK and Ireland’s builders’ merchants.

As the trade association representing merchants and suppliers in building materials distribution, BMF needed one LMS that could flex from national brands to single-branch family businesses.

Extended enterprise Multi-tenant LMS Totara Learn BMF Building Blocks
Impact at a glance
1,010
merchant and supplier member companies
£51.8bn
combined member sales
192,000+
people employed across the membership
5,600+
branches across the UK and Ireland
BMF learner dashboard on the multi-tenant Totara Learn platform

BMF’s multi-tenant Totara Learn platform, built by Cortexa

The company

The authoritative voice of building materials distribution.

The Builders Merchants Federation (BMF) is the trade association representing merchants and suppliers across the UK and Ireland, from national names to single-branch family businesses.

A cornerstone of BMF’s member offering is an extensive training programme blending classroom and online delivery. Partnering with Cortexa, BMF built an extended enterprise LMS able to serve its entire membership from one platform.

Snapshot
Sector
Trade association · building materials distribution
Coverage
UK and Ireland
Platform
Totara Learn, multi-tenant
Delivered by
Cortexa · Totara Platinum Partner
Focus
Extended enterprise training at scale

The challenge

One LMS, an extraordinarily varied membership.

BMF’s membership spans everything from national brands to single-branch family firms, and every one of them needed a training experience that fit.

A membership of extremes

From national names like Travis Perkins to single-branch family firms, one training experience had to work for everyone.

A vast, blended catalogue

Compliance, sales, skills and management training needed to combine classroom and online delivery in one place.

Branding needed to flex

Smaller members needed a simple BMF-branded catalogue; larger members needed their own fully branded experience.

No single source of training

Course content and completion records were scattered across the membership with no shared visibility.

The solution

An extended enterprise platform built for every member.

Cortexa developed a multi-tenant Totara Learn solution with a simplified, three-tier experience.

Extended enterprise LMS

A single Totara Learn platform built for multi-tenant access across the entire membership.

Three-tier member experience

A streamlined tier system: a fixed BMF-branded catalogue for smaller members, and fully customisable branded experiences for larger ones.

BMF Building Blocks library

A ready-to-use course library developed in partnership with BMF, covering core merchanting skills.

Blended delivery

Classroom and online training combined in one catalogue, spanning compliance, sales, skills and management topics.

Built to scale with membership

The platform grows and adapts as new members join, without compromising the experience for existing ones.

BMF course catalogue showing classroom and online training BMF diploma programme page in Totara Learn

The result

A learning culture the whole membership can access.

1,010
member companies
£51.8bn
combined sales
192,000+
people employed
5,600+
branches served
One catalogue, every member
The same standard of training experience whether a member has one branch or five hundred.
Faster onboarding for new members
New member businesses can be training within days of joining, not months.
A benchmark member benefit
Training is now one of the clearest, most visible reasons to be a BMF member.

"We have worked in partnership with Cortexa ever since our training programme moved online. They have continued to offer the best experience and support to both ourselves and our members."

RE
Richard Ellithorne Membership Services Director, Builders Merchants Federation

The future

Deepening the value of membership.

01

Deeper member analytics

Giving BMF a clearer view of engagement and completion trends across the whole membership.

02

Expanding Building Blocks

Growing the shared course library with more sector-specific content.

03

Stronger cross-association ties

Building on collaborations with allied bodies like the Bathroom Manufacturers Association.

Ready to bring your members onto one platform?

Tell us about your membership and we’ll show you what a multi-tenant Totara platform could look like.