eLearning  content – What makes it stick?

If you are involved with any kind of learning creation or delivery, then knowledge retention will be high on your agenda. After all, what’s the point of all that work in design and development if what your delivering doesn’t stick with the audience? Studies have shown that many factors will increase learning retention rates and we’ll be covering a few of them here. However, we are going to give you our most important guidance right now.

People retain the most knowledge when:-

  1. They recognise its relevance and importance to them as individuals.
  2. They have opportunities to put the new knowledge into immediate practise.

So, before you look to devise clever approaches and engaging content, take a step back. Ask yourself first if your audience will see its value to them. Will the course title and your description inspire them to start the course? Sometimes something as simple as a title or description change will make all the difference. If people can emotionally connect, see its value and practical application then they will learn proactively.

What is already known about retentive learning and how do we use that to build you courses?

  • Learning that includes a story telling approach increases knowledge retention.

Statistics widely demonstrate that we retain information more easily when its’ delivered via a logical and ideally an emotional narrative. This approach helps to place the learning into a real-world context where the benefits and repercussions are more obvious.

  • Little and often with opportunities to reflect and utilise knowledge works best.

Unlike classroom events, eLearning is ideally suited to providing knowledge in bite sized chunks at convenient intervals. To leverage this benefit, we advise our customers to segment their courses to aid retention and encourage users to participate regularly but for short durations.

  • Learning with a challenge element aides retention.

Testing knowledge continuously throughout a learning process helps users gain confidence in their newly acquired knowledge. We use regular quiz elements throughout each course to establish learner confidence and it avoids the natural aversion people have to the fateful final course test.

  • 70% of new information is lost within 24 hours if we don’t try to retain it.

There is no magic bullet for this but if the learner begins a course recognising its relevance and benefits to their life and role, then they’ll undertake it proactively.  If they finish the course and have activities in which to apply their new knowledge, then they’ll retain it.

  • Audio and visual based learning doubles knowledge retention from reading alone.

Our courses carefully blend various elements to keep all learners engaged. Studies have shown that people retain more information if it is presented in a format that most fits their natural inclination. We therefore cover all the bases with information provided by way of words, images, audio, video and statistics.

  • Concentration and retention is higher if the learner selects their own time to learn.

Another easy win for eLearning as a delivery method. Courses available 24/7 across all digitally connected devices ensure that learners can log on and learn where and when it suites them best.

Effective retentive eLearning is most certainly a careful mixture of creativity and the practical application of learning theory. All the more reason to partner with the right provider.

If you would like more guidance on developing effective eLearning content then please contact Cortexa using the email form provided or contact us now on 0330 024 2881.

Original Article by Cortexa


Time to read: 3 minutes

Author: Stuart Bray – Cortexa

News Story

Date: 31st JULY 2018

Subject: eLearning content – What makes it stick?

Original Article or further details: NA