Howarth Timber’s Staff Development Programme Success



One of Britain’s leading merchants, Howarth Timber, recently conducted a transformation of their National Sales function. What resulted was a sustainable development programme for their annual Graduate Sales intake as well as their External Sales teams. The main programme objective deliverables were to ensure that the Sales Teams had a clear understanding of the company operational functions and the role specific KPI’s required to contribute to increased sales growth in a challenging but rewarding industry sector.

Sue Reed Consultants LtdAward winners Reed Consultants were selected as the lead supplier to design and deliver both programmes. Having over 5 years in Sales Learning and Development coupled with a vast experience in the Builders Merchant sector Sue Reed (Director) led the successful design and implementation in close collaboration with Howarth Timber’s own Management Team. The core motivation was always to identify business efficiency, leading to measurable increases in sales and increased profits.

Innovative eLearning was considered a key element in achieving the wider goals of the transformation and as part of the development team, Cortexa delivered content via the Howarth Timber Staff Online Academy. Geoff Cosslett, Area Manager for North Lancashire summed up his view: “It was a privilege … to see so much positive progress and development for three individuals in such a relatively short time!”

To celebrate the subsequent success of the new Graduate Development/Sales Programme, 3 outstanding individuals showcased their commercial achievements in front of a panel of senior managers and invited guests.

Dave Millichap, Corporate Account Director of The Institute of Sales Management commented:
“The returns on investment around this programme are clear to see and I look forward to building on our partnership while recognising Howarth Timber through ISM media channels”.

Cortexa are proud to be playing their part in the resulting programme’s success.

If you have need like that of Howarth Timber or any requirement for eLearning content or LMS hosting then, why not call us now on 0330 024 2881.

To contact Sue Reed of Reed Consultants, go HERE.