Sadolin module launched

The Sadolin ‘Superior Wood Protection’ module is set to transform the way building materials merchants learn about Crown Paint products in the UK.

The module, developed by Cortexa, is being distributed to merchants to improve their knowledge about Crown Paint’s Sadolin range, and targets the different issues regarding wood preparation, protection and treatments.

Accessible and easy to use, the module enhances merchant product knowledge, increasing their ability to sell the Crown Paint range confidently.

Sharon Smith, Brand Manager for Crown Paints, has seen the benefits of the module first hand:

‘The modules have been very well received so far, and there is an enthusiasm to compete on scores from the assessment.”

Crown Paints have embraced e-learning as a key tool to educate their merchant partners. With the potential for further product modules and possibly an Academy, Cortexa look forward to working together to develop even more exciting opportunities.

Posted : 16/03/2009