Balfour Beatty | ZERO HARM safety video
As part of their Zero Harm Initiative Balfour Beatty wanted to revamp their depot safety briefings. In a pilot project Cortexa were engaged to transform these briefings from a dull, one sided lecture by a supervisor into an interactive and engaging learning activity.
Don't lecture me
"We had some bad experiences in the past with video companies. Cortexa were very professional and really got on well with the team on site."
Bruce Lawson, Balfour Beatty.
How do you brief a team who know everything? It's a problem. Some of the guys in the Balfour Beatty depots have been on the tools for years. As far as they are concerned they have seen it all, heard it all and don't need another lecture by some newbie from head office. How do you get guys like this to engage?. That was the brief given to Cortexa for re-vamping the 'toolbox talk' on Banksman safety procedures.
What do you know?
What did we advise? Turn it round. Let the experts do the talking; Don't brief them, Show them something and let them critique it. Cortexa designed a video scenario that could be played on DVD players and computers in the depot which role played a normal working scenarion with a number of key safety errors in it. The group were then encouraged to discuss and highlight what was wrong and why.
What is right, is right.
As well as the incorrect version. We also filmed a 'right way' version of the same role play to help with inductions and to use as straight-line training materials. We even included a signals tutorial as a bonus for the client at the end. A facilitators guide was included to assess group participation and record group attendance for safety compliance purposes.
The video was delivered on DVD for TV and Flash encoded CD for PC's and laptops.
Project details
Length: approx. 15 minutes final runtime.Budget: £6,400
Commissioned: March 2009
Delivered: June 2009