Plumbase | E-learning incentive

When the lads at Plumbase Worcester wanted to generate a bit more cash to take on holiday, they knew exactly how to do it. The Cortexa Plumbase online academy provided them with the perfect opportunity to increase their skills and knowledge while earning a bonus.

Cash for questions

"We wanted to make sure we had some extra money for our holidays. The Academy incentive meant we could earn some cash and help the branch at the same time."

Mark Twigg, Plumbase Worcester

When it comes to making sure their staff are well trained, Grafton and Plumbase have definitely put their money where their mouth is. Staff are paid a direct cash incentive to complete e-learning courses on their academy. They even pay the tax on top of the bonus so staff are given the full benefit in their pay packet at the end of the month. That's great news for Plumbase staff and a reassuring message of commitment to suppliers who are delivering learning to the academy and eager to ensure as many staff as possible take their courses.

Disproportionate response

The incentive definitely has an impact. In the Worcester branch with only 4 team members manning the desk there has been over 180 course completions in the last 10 months.

Tom McElkerney, Brand Managing Director for Plumbase commented 'I don't think its a co-incidence that the Worcester branch is over-performing on revenue and margin targets. They see an opportunity and they go for it. That's the Plumbase attitude in action".

Don't take our word for it...

Listen to Mark Twigg taking about his views on the Cortexa plumbase academy and incentive scheme himself in our audio interview below.

Project details

Branch: Plumbase, Worcester
Staff: 4
Completions: 184
Period: 10 months

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